This increases their chances of conversions. This pop-up is here because the company wants to point out how they are going to help users from the start. That’s why it offers to “Get Started” with the service just after the brief introduction to the content. This pop-up is definitely designed to move the audience down the sales funnel. Anything that makes signing up harder for the user will increase the chances of a bounce. However, this pop-up is far from perfect since it doesn’t ask directly for an email address, but requires more clicks instead. It aims to move users to the next stage of the buyer’s journey - the nurturing stage. This pop-up looks natural because it has the same colors as the page it covers. Let’s now have a look at some examples and visualize some functions of a pop-up. Such a pop-up usually appears when a user is about to close the tab or leave the website. To reduce the bounce rate, many marketers use a pop-up, asking to share an email address, a phone number, or other information to enable further communication. This metric shows you how fast a user leaves your site. For instance, you can share your harvest predictions for the next year on an agricultural blog. It will show your expertise in the field and help your audience solve their problems. Though the primary purpose of pop-ups is to generate leads, you can promote your e-book, guide, or case study relevant to the page the visitor is on.
It allows you to grow your mailing list, build relationships with the audience via email, and speed up the buyer’s journey.
A pop-up subscription form where users can leave their email address does the trick. Say your website has lots of visitors, and you have no idea how to involve them in communication with your brand. Here’s a shortlist of a pop-up’s main functions: Pop-ups are a multifunctional tool that can help you convert traffic on your website into marketing leads.